Beyonce & The Internet

Beyonce does not have a new back up band, but a new tumblr site that is all the rage. It launched recently and has received accolades across the webisphere. The site offers a few lessons on controling the story which is a huge challenge in today's 24/7 media world. Read the link below for more lessons from the site:

http://gawker.com/5900397/decoding-the-beyonce-tumblr

One lesson that needs to be talked about is the visual impact of the site. That is the most engaging part of the tumblr is the pictures and the peak into this magical world.

'Damn Good Advice' From One Of The Real 'Mad Men' : NPR

'Damn Good Advice' From One Of The Real 'Mad Men' : NPR

Good Meeting Everyone: boy meets coil, hope springs eternal

Everyone has been in a meeting like this and it is not a joke but it should be a joke. Luckily this video is a joke. The article does bring up a good point about comfort food and people wanting to make things that make them comfortable. Comfort isn't always the answer in advertising. If creative is too familiar it has been done before and it won't differentiate for you or what your selling.

A lost art form: Account Management

Five qualities of a star account person from Phil Johnson, CEO of PJA Advertising & Marketing

Curiosity: Seeing possibilities most of us miss. Calculated risks: Knowing how and when to introduce bold new thinking to clients. Tact: A sense of diplomacy has saved many a great campaign and preserved client relationships. Fine-tuned instincts: Systems and process drive productive work but you must know when they stifle creativity. Pure drive: The easiest way to kill an idea is to just go through the motions. Passion and hard work produce miracles.