Beyonce does not have a new back up band, but a new tumblr site that is all the rage. It launched recently and has received accolades across the webisphere. The site offers a few lessons on controling the story which is a huge challenge in today's 24/7 media world. Read the link below for more lessons from the site:
http://gawker.com/5900397/decoding-the-beyonce-tumblr
One lesson that needs to be talked about is the visual impact of the site. That is the most engaging part of the tumblr is the pictures and the peak into this magical world.
