Everything is Media
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Monday, December 13, 2010
Friday, November 12, 2010
Thursday, October 21, 2010
Tuesday, September 28, 2010
Social Media Glossary
Just in time for a new season of Buzzword Bingo:
A Jargon Refresh Is in Order
by Pete Blackshaw Published: September 28, 2010
http://adage.com/cmostrategy/article?article_id=146161
Well, the end of the year is approaching, and The Official Social-Media and Mobile Glossary of 2010, which I created in January, is already obsolete. A jargon refresh and "social stimulus" is in order -- this against a backdrop of "no-blink" social-media and digital speed. Here goes, and yes, a few of these are autobiographical. Send feedback (or complaints).
Mayoral graft: The all-too-frequent practice of Foursquare fanatics falsely claiming an appearance at a location -- a restaurant, bar or coffee shop -- in order to secure or solidify early major status.
Hash bragger: A person who consistently (and annoyingly) uses hash tags to brag about exploits, exclusive conferences or envious travel. Often uses multiple hash tags.
App rat: A relentless app collector who is known to download apps and then leave them to gather cobwebs. Related to Appotato, a compulsive app addict.
Faux pocket pas: That all too common (and always embarrassing) situation where your iPhone, Blackberry or Droid phone misfires to someone you'd rather not call -- often in the middle of the night. Can put major stress on relationships. App-happy children are also known to trigger such misfires.
Geo crasher: A person so intent on following a GPS-powered map or app that they can barely walk straight. Inevitably they crash into everyone -- in airports, on sidewalks, in ballroom stalls. According to social guru Kevin Dugan (@prblog), there's even a Flickr group dedicated to this.
Brandonment: When consumers un-friend or unlike brands that create lame experiences. Brands that fail to properly maintain and update Facebook or Twitter pages are at high risk of Brandonment.
Instantinence: The uncontrollable, compulsive and usually ego-dominated need to check "Google Instant" for real-time tweets, blurbs or inane comments or news items about you or your brand.
Tag Lady (or Tag Man): These folks have more tags on their blog posts or tweets than followers or friends. These folks never met a tag they didn't like.
Brand stand: Branded social-media outposts that revolve around the website. Facebook and Twitter are classic brand stands.
Trail marker: This person takes double-downs on Gowalla and Foursquare (and more recently, Facebook Places) to spot their trail wherever they go. They are easy to spot in bars and restaurants -- they always have their heads down and are flustered.
Textgression: The curious migration of adults into youth behavior, habits and practices, especially when it comes to texting. Here our language quickly digresses into comedic short-form. R U w/me?
Jack rabbit: A tech freak who skips from jack port to jack port, almost as though he or she is on a mad quest for frequent-flier miles. Jack rabbits are common in airport lounges or coffee shops.
Snowcial: A social-media meet-up in the snow or on the slopes. There's actually a conference by this name, sponsored by Vail/Heavenly Resorts & Harrahs. (Full disclosure: I'm an informal adviser and mogul-happy Snowcialite).
Top squatter: A person who reads, tries or buys anything at the top of the "best of" or "most shared" lists, whether it's iTunes, apps, Huffington Post, Ad Age or New York Times. This person never slips beneath the fray.
Proud padder: An excessively proud iPad user. Known for over-embellished iPad demonstrations on planes or in public. (Guilty as charged.)
Tag stab: The injury inflicted when someone is inappropriately tagged in compromising, unflattering or just plain stupid social "moments." Mostly unavoidable, unless all cameras are "checked at the door."
Four squire: A person who uses Foursquare in pursuit of dates or relationship starters (or who knows what else). Beware!
Password penitence: The need to continually use the "Forgot my password" function on websites, services and applications-often digital overload. (Courtesy of friend John Stieger, consumer-relations leader at Procter & Gamble.)
Like meister: That person on Facebook who "likes" everything. Borders on compulsive. Even the goofiest photos get likes.
Pal purgatory: When you put a friend request on hold, sometimes indefinitely, via Facebook or Twitter.
Spot scrambler: A person who delays or shuffles tweets or GPS check-ins for reasons of safety, security or just plain paranoia, i.e. you don't want the world to know you are not at home with the family.
Wiki whipped: When you just can't change your wiki entry, under any circumstance. Often activist groups, detractors or others will completely own your entry.
A Jargon Refresh Is in Order
by Pete Blackshaw Published: September 28, 2010
http://adage.com/cmostrategy/article?article_id=146161
Well, the end of the year is approaching, and The Official Social-Media and Mobile Glossary of 2010, which I created in January, is already obsolete. A jargon refresh and "social stimulus" is in order -- this against a backdrop of "no-blink" social-media and digital speed. Here goes, and yes, a few of these are autobiographical. Send feedback (or complaints).
Mayoral graft: The all-too-frequent practice of Foursquare fanatics falsely claiming an appearance at a location -- a restaurant, bar or coffee shop -- in order to secure or solidify early major status.
Hash bragger: A person who consistently (and annoyingly) uses hash tags to brag about exploits, exclusive conferences or envious travel. Often uses multiple hash tags.
App rat: A relentless app collector who is known to download apps and then leave them to gather cobwebs. Related to Appotato, a compulsive app addict.
Faux pocket pas: That all too common (and always embarrassing) situation where your iPhone, Blackberry or Droid phone misfires to someone you'd rather not call -- often in the middle of the night. Can put major stress on relationships. App-happy children are also known to trigger such misfires.
Geo crasher: A person so intent on following a GPS-powered map or app that they can barely walk straight. Inevitably they crash into everyone -- in airports, on sidewalks, in ballroom stalls. According to social guru Kevin Dugan (@prblog), there's even a Flickr group dedicated to this.
Brandonment: When consumers un-friend or unlike brands that create lame experiences. Brands that fail to properly maintain and update Facebook or Twitter pages are at high risk of Brandonment.
Instantinence: The uncontrollable, compulsive and usually ego-dominated need to check "Google Instant" for real-time tweets, blurbs or inane comments or news items about you or your brand.
Tag Lady (or Tag Man): These folks have more tags on their blog posts or tweets than followers or friends. These folks never met a tag they didn't like.
Brand stand: Branded social-media outposts that revolve around the website. Facebook and Twitter are classic brand stands.
Trail marker: This person takes double-downs on Gowalla and Foursquare (and more recently, Facebook Places) to spot their trail wherever they go. They are easy to spot in bars and restaurants -- they always have their heads down and are flustered.
Textgression: The curious migration of adults into youth behavior, habits and practices, especially when it comes to texting. Here our language quickly digresses into comedic short-form. R U w/me?
Jack rabbit: A tech freak who skips from jack port to jack port, almost as though he or she is on a mad quest for frequent-flier miles. Jack rabbits are common in airport lounges or coffee shops.
Snowcial: A social-media meet-up in the snow or on the slopes. There's actually a conference by this name, sponsored by Vail/Heavenly Resorts & Harrahs. (Full disclosure: I'm an informal adviser and mogul-happy Snowcialite).
Top squatter: A person who reads, tries or buys anything at the top of the "best of" or "most shared" lists, whether it's iTunes, apps, Huffington Post, Ad Age or New York Times. This person never slips beneath the fray.
Proud padder: An excessively proud iPad user. Known for over-embellished iPad demonstrations on planes or in public. (Guilty as charged.)
Tag stab: The injury inflicted when someone is inappropriately tagged in compromising, unflattering or just plain stupid social "moments." Mostly unavoidable, unless all cameras are "checked at the door."
Four squire: A person who uses Foursquare in pursuit of dates or relationship starters (or who knows what else). Beware!
Password penitence: The need to continually use the "Forgot my password" function on websites, services and applications-often digital overload. (Courtesy of friend John Stieger, consumer-relations leader at Procter & Gamble.)
Like meister: That person on Facebook who "likes" everything. Borders on compulsive. Even the goofiest photos get likes.
Pal purgatory: When you put a friend request on hold, sometimes indefinitely, via Facebook or Twitter.
Spot scrambler: A person who delays or shuffles tweets or GPS check-ins for reasons of safety, security or just plain paranoia, i.e. you don't want the world to know you are not at home with the family.
Wiki whipped: When you just can't change your wiki entry, under any circumstance. Often activist groups, detractors or others will completely own your entry.
Thursday, September 16, 2010
Wednesday, September 1, 2010
Monday, August 23, 2010
Good Meeting Everyone: boy meets coil, hope springs eternal
Everyone has been in a meeting like this and it is not a joke but it should be a joke. Luckily this video is a joke. The article does bring up a good point about comfort food and people wanting to make things that make them comfortable. Comfort isn't always the answer in advertising. If creative is too familiar it has been done before and it won't differentiate for you or what your selling.
Friday, August 20, 2010
I is for Influencers
I is for Influencers: In a networked world, the soft power of social connection matters a great deal, whether you're selling music, celebrity, or socks. One school of thought says that it's "influencers" who matter online: identify them and you've got it made. The other says what matters are the influenced-- we need to understand when and why people copy others. Both rely on the notion of "influence" as a vector of transmission, the luminiferous aether of the online world, a medium everyone knows must be there and nobody can quite measure yet.
Read the entire article on Pitchfork, but this is the best definition of the elusive influencer and why they are critical.
Wednesday, August 11, 2010
Friday, August 6, 2010
Why Interruption Still Trumps Engagement - Advertising Age - CMO Strategy
Why Interruption Still Trumps Engagement - Advertising Age - CMO Strategy
I can't wait to read the comments section on this one my Monday. There is need for lively discussion on what an engagement strategy is and does. I don't think many Clients know when they sign onto a campaign. They are incredibly hot right now and do produce results for the short term.
I can't wait to read the comments section on this one my Monday. There is need for lively discussion on what an engagement strategy is and does. I don't think many Clients know when they sign onto a campaign. They are incredibly hot right now and do produce results for the short term.
Wednesday, August 4, 2010
Unlikely Social Media Leader: Sarah Palin
Monday, August 2, 2010
Social Media Meets Bumper Sticker Wisdom
Social Media Meets Bumper Sticker Wisdom
By: ML Haynes
http://www.mlhaynesdesign.com
It’s funny how things come to you at the oddest times and in the strangest situations. I’m getting used to it, but ideas and solutions can still strike me when I least expect it. I had one of those experiences recently, as I worked to find the Holy Grail of “selling social” to clients -- and even colleagues -- who aren’t there yet in understanding the how and the why of it.
If you pitch pixels, you know what I’m talking about. You have a marketing director, an exec out of the C-suite, or maybe even someone out of biz dev who hasn’t seen the shining light of his or her first badge or felt the rush of a retweet. You can throw all the stats you have like so many Ninja Stars, but they just don’t get it. After far too many of these meetings, I realized I needed to pull it in and rethink my approach.
Then it hit me. It was really quite simple. I broke it down into four simple steps. Take a look. Try it out. Let me know if you don’t agree that sometimes (and this is one of those times) it’s best to go low-tech and keep on truckin’!
Step 1: Get In. Social Media should be experienced. If you want to know what’s going on, join. Reading, researching are not substitutes for total immersion. Sure there’s the obvious -- and the ubiquitous -- but maybe you walk in slowly at the shallow end. Get off that chaise lounge and get in!
Step 2: Sit Down. Get comfortable, too. You’re going to be here for a while. If you’re going to make this a worthwhile venture -- and meeting business objectives is certainly worthwhile, to say the least -- you’ll need to take the long view on this. You also will need to be present, actively present, when you’re here.
Step 3: Hold On. The ride can get bumpy, so reach up and grab that handrail when you feel the need. Remember, this is why you’re here -- to take in everything. The good. The bad. The ugly. Social Media is like a focus group on some really good stuff. Once you get your bearings, you’ll be glad you rode it out.
Step 4: Shut Up. This is sometimes the hardest part: listening. There’s a reason why we call these intentional communities “listening platforms," and this is where the gold is. That tripped-out focus group I mentioned earlier -- they come up with great stuff. If we take the time to let it soak in, inform our thinking and insights, and change and improve our perspective, it’s a ride that’ll take us to interesting -- and fruitful -- places.
By: ML Haynes
http://www.mlhaynesdesign.com
It’s funny how things come to you at the oddest times and in the strangest situations. I’m getting used to it, but ideas and solutions can still strike me when I least expect it. I had one of those experiences recently, as I worked to find the Holy Grail of “selling social” to clients -- and even colleagues -- who aren’t there yet in understanding the how and the why of it.
If you pitch pixels, you know what I’m talking about. You have a marketing director, an exec out of the C-suite, or maybe even someone out of biz dev who hasn’t seen the shining light of his or her first badge or felt the rush of a retweet. You can throw all the stats you have like so many Ninja Stars, but they just don’t get it. After far too many of these meetings, I realized I needed to pull it in and rethink my approach.
Then it hit me. It was really quite simple. I broke it down into four simple steps. Take a look. Try it out. Let me know if you don’t agree that sometimes (and this is one of those times) it’s best to go low-tech and keep on truckin’!
Step 1: Get In. Social Media should be experienced. If you want to know what’s going on, join. Reading, researching are not substitutes for total immersion. Sure there’s the obvious -- and the ubiquitous -- but maybe you walk in slowly at the shallow end. Get off that chaise lounge and get in!
Step 2: Sit Down. Get comfortable, too. You’re going to be here for a while. If you’re going to make this a worthwhile venture -- and meeting business objectives is certainly worthwhile, to say the least -- you’ll need to take the long view on this. You also will need to be present, actively present, when you’re here.
Step 3: Hold On. The ride can get bumpy, so reach up and grab that handrail when you feel the need. Remember, this is why you’re here -- to take in everything. The good. The bad. The ugly. Social Media is like a focus group on some really good stuff. Once you get your bearings, you’ll be glad you rode it out.
Step 4: Shut Up. This is sometimes the hardest part: listening. There’s a reason why we call these intentional communities “listening platforms," and this is where the gold is. That tripped-out focus group I mentioned earlier -- they come up with great stuff. If we take the time to let it soak in, inform our thinking and insights, and change and improve our perspective, it’s a ride that’ll take us to interesting -- and fruitful -- places.
Wednesday, July 28, 2010
Avoid being absorbed and other great social media advice
Source: Kherize5 Blog
16 Ways to Avoid Self Destruction in Social Media
by Suzanne Vara on July 27, 2010
Social media has opened the doors to engaging and interacting with people from around the world. This engagement is powerful but yet unnerving as we try to enter a space that so many are talking about and where we would fit in. Social media acceptance can be self defined as you determine what you want to accomplish. Answering why you are there and what you hope to achieve and not jumping in because it is the cool thing to do leads to acceptance as despite all the attention given to spammers in pleas to stop, they are not welcomed.
16 Ways to Avoid Self Destruction in Social Media
There are not necessarily any rules in social media. It is your platform and you shall use it in a manner that is conducive achieving to your goals and objectives. However, in order to establish and achieve these goals and be not only a valuable but a welcomed part of the community there are things to avoid.
1. Twitter Auto DM. The auto dm is a cockroach. No-one who wants them but yet they seem to spread and never go away. Is this the first impression that you want to have upon someone? A automated response where you interrupt them and more than likely pitch them? You have sent the message that are there to direct sell and you only do the talking.
2. Auto Publishing to LinkedIn. LinkedIn is a business networking site and not a publishing recipient. Status updates of what you had for lunch or the picture of your dog (albeit adorable) chasing its tail while it is showing a personal side is not going to increase your chances of connecting with business minded professionals. Use LinkedIn effectively as outlined by Chris Brogan by being selective to what you post to your status updates as when you auto publish every tweet, the “hide” button becomes inviting if not necessary.
3. Auto Repeat Tweet. The auto posting of tweets in and of itself is not necessarily frowned upon but the repeat of tweets at around the same time every day does not go unnoticed nor unfollowed. This is not referencing a tweet about a blog article that we promote 3-4x a day (which of course we change the tweet and attach the link) no, it is about the Tweeter who schedules the same tweet for the same time of day for what seems like forever. Sure they may have a few new followers who have not seen it a gazillion times but after a few days they will. Adopt a new way of thinking – if you do not have anything new to say tomorrow, do not say it at all.
4. Keyword Auto Tweet. Ever say a word and then get a ridiculous set of new followers or a responsive tweet? We all have … and, if you have not, stick around, you will. Having keyword laden searches that you respond to when you see the context in which the keyword was used is listening effectively. Auto tweeting and following because someone said “sleep” does not mean they need a new mattress, tips on how deal with children who are bed wetters, etc.
5. Inability to Listen. Listening is crucial in social media. It is not short term where we listen for a few days and then run off and talk to anyone and everyone. Listening is ongoing as there are conversations that need to be monitored to see where are can engage. In social media, people are eager to hear you when you have something valuable to say but when you stop listening you are giving the green light for people to stop hearing you.
6. Failing to Respond. Positive or negative, a comment of this nature needs to be addressed – even those that are indifferent/neutral. This is not to say that everyone who writes “great post” on a blog, LI discussions or creepily sends a tweet to us has to be addressed however the ones that have an impact need to be addressed and in a timely manner. We have seen where a failure to respond leads to a barrage of tweets and FB updates that seem to multiply with each minute of silence.
7. Publishing without Interaction. We all publish. No doubt about that. Our blog posts are proudly displayed on various platforms for people to read, comment upon and share. When we only publish and do not interact with others we are putting up a perceived barrier that we do not wish to be spoken to as we do all the speaking … at you and to you.
8. Being Self Absorbed. The self absorbed networker is similar to the publishing without interaction but takes it a step further. They attempt to engage with a response that never is without a self promotion. They ask how you are just to be able to get in that they are busy with meeting with a new client to discuss their excitement over a product or service. You have an entire website to talk about you – learn off site to talk about others.
9. Failing to Define Purpose. Why do you want to engage in social media? What do you wish to get out of it? Establish goals and measurable objective and tactics to have something to attain. Social media is a gigantic party of sorts but be sure you are dressed before showing up.
10. Seeking Popularity through Negativity. We all have seen where an a-lister or a big brand is chewed up and spit out for no apparent reason other than to have the name in the headline. Big name in headline associated with negativity is sure to get a lot of attention as it will bring in large amounts of traffic and everyone will agree and they will be taken down. Really? We all do not agree with everything that everyone has to say but using a name associated with a negative that does not support your position with concrete information is not going to engender trust or high marks.
11. Flooding. Flooding your profile with 10 tweets over and over junks up our stream. We know that we are all pretty much pressed for time but flooding your profiles with 10 updates one after another shows not only that you are automated but also a publishing pusher to all profiles.
12. Flipper. Agreeing on a position is one thing but agreeing on every position is contradictory. This is a tactic used in an attempt to get noticed and while it is noticed, it is not viewed in a positive light. Taking a stand is encouraged as it provokes thought to a different point of view and changing your mind is not discouraged but flipping your agreement/disagreement to go with the crowd or try to rub elbows with the author for personal gain is sending out the message that you agree to just to be there as a cheerleader with a megaphone.
13. Link Seeker. The “great post” commenter whom we see on all the popular blogs. Link seekers. They are there to get that link and move on to get another one. Albeit the post may be a great one but sharing a bit more than great post lets the author and all those that read and comment know that you are truly there to be a part of the community that has been created around the blog or even the discussions within a forum.
14. Link Pusher. Adding a link to a comment that supports the comment, a position or adds to the post is welcomed. When it is a link to something completely off base and self promotional it is unwelcomed. Spammer! We loathe spam as it is not only annoying in all aspects but it is intrusive.
15. Inability to Ask for Help. We were/are all new to these platforms and if you are unsure how to use them, ask. Simply ask. There are many willing to help as exemplified with the growing popularity of #blogchat. The “I do it my way” arrogance only goes so far.
16. Self Proclaimed Title. Guru, expert, ninja, swami, etc. We have all seen them and while these are entertaining they are a poor attempt at being someone. Call me old fashioned but the boring title as David Armano speaks of is much more enticing than a title that is a telling of nothing. If you have to tell us you are a guru or ninja chances are that you are not and are looking to capitalize on a few words that somewhere along the lines you thought equated to success.
I would like to add that I would from now on would like to be referred to as Ninja in charge of marketing guru-ness to ensure totally sweet marketing plans.
16 Ways to Avoid Self Destruction in Social Media
by Suzanne Vara on July 27, 2010
Social media has opened the doors to engaging and interacting with people from around the world. This engagement is powerful but yet unnerving as we try to enter a space that so many are talking about and where we would fit in. Social media acceptance can be self defined as you determine what you want to accomplish. Answering why you are there and what you hope to achieve and not jumping in because it is the cool thing to do leads to acceptance as despite all the attention given to spammers in pleas to stop, they are not welcomed.
16 Ways to Avoid Self Destruction in Social Media
There are not necessarily any rules in social media. It is your platform and you shall use it in a manner that is conducive achieving to your goals and objectives. However, in order to establish and achieve these goals and be not only a valuable but a welcomed part of the community there are things to avoid.
1. Twitter Auto DM. The auto dm is a cockroach. No-one who wants them but yet they seem to spread and never go away. Is this the first impression that you want to have upon someone? A automated response where you interrupt them and more than likely pitch them? You have sent the message that are there to direct sell and you only do the talking.
2. Auto Publishing to LinkedIn. LinkedIn is a business networking site and not a publishing recipient. Status updates of what you had for lunch or the picture of your dog (albeit adorable) chasing its tail while it is showing a personal side is not going to increase your chances of connecting with business minded professionals. Use LinkedIn effectively as outlined by Chris Brogan by being selective to what you post to your status updates as when you auto publish every tweet, the “hide” button becomes inviting if not necessary.
3. Auto Repeat Tweet. The auto posting of tweets in and of itself is not necessarily frowned upon but the repeat of tweets at around the same time every day does not go unnoticed nor unfollowed. This is not referencing a tweet about a blog article that we promote 3-4x a day (which of course we change the tweet and attach the link) no, it is about the Tweeter who schedules the same tweet for the same time of day for what seems like forever. Sure they may have a few new followers who have not seen it a gazillion times but after a few days they will. Adopt a new way of thinking – if you do not have anything new to say tomorrow, do not say it at all.
4. Keyword Auto Tweet. Ever say a word and then get a ridiculous set of new followers or a responsive tweet? We all have … and, if you have not, stick around, you will. Having keyword laden searches that you respond to when you see the context in which the keyword was used is listening effectively. Auto tweeting and following because someone said “sleep” does not mean they need a new mattress, tips on how deal with children who are bed wetters, etc.
5. Inability to Listen. Listening is crucial in social media. It is not short term where we listen for a few days and then run off and talk to anyone and everyone. Listening is ongoing as there are conversations that need to be monitored to see where are can engage. In social media, people are eager to hear you when you have something valuable to say but when you stop listening you are giving the green light for people to stop hearing you.
6. Failing to Respond. Positive or negative, a comment of this nature needs to be addressed – even those that are indifferent/neutral. This is not to say that everyone who writes “great post” on a blog, LI discussions or creepily sends a tweet to us has to be addressed however the ones that have an impact need to be addressed and in a timely manner. We have seen where a failure to respond leads to a barrage of tweets and FB updates that seem to multiply with each minute of silence.
7. Publishing without Interaction. We all publish. No doubt about that. Our blog posts are proudly displayed on various platforms for people to read, comment upon and share. When we only publish and do not interact with others we are putting up a perceived barrier that we do not wish to be spoken to as we do all the speaking … at you and to you.
8. Being Self Absorbed. The self absorbed networker is similar to the publishing without interaction but takes it a step further. They attempt to engage with a response that never is without a self promotion. They ask how you are just to be able to get in that they are busy with meeting with a new client to discuss their excitement over a product or service. You have an entire website to talk about you – learn off site to talk about others.
9. Failing to Define Purpose. Why do you want to engage in social media? What do you wish to get out of it? Establish goals and measurable objective and tactics to have something to attain. Social media is a gigantic party of sorts but be sure you are dressed before showing up.
10. Seeking Popularity through Negativity. We all have seen where an a-lister or a big brand is chewed up and spit out for no apparent reason other than to have the name in the headline. Big name in headline associated with negativity is sure to get a lot of attention as it will bring in large amounts of traffic and everyone will agree and they will be taken down. Really? We all do not agree with everything that everyone has to say but using a name associated with a negative that does not support your position with concrete information is not going to engender trust or high marks.
11. Flooding. Flooding your profile with 10 tweets over and over junks up our stream. We know that we are all pretty much pressed for time but flooding your profiles with 10 updates one after another shows not only that you are automated but also a publishing pusher to all profiles.
12. Flipper. Agreeing on a position is one thing but agreeing on every position is contradictory. This is a tactic used in an attempt to get noticed and while it is noticed, it is not viewed in a positive light. Taking a stand is encouraged as it provokes thought to a different point of view and changing your mind is not discouraged but flipping your agreement/disagreement to go with the crowd or try to rub elbows with the author for personal gain is sending out the message that you agree to just to be there as a cheerleader with a megaphone.
13. Link Seeker. The “great post” commenter whom we see on all the popular blogs. Link seekers. They are there to get that link and move on to get another one. Albeit the post may be a great one but sharing a bit more than great post lets the author and all those that read and comment know that you are truly there to be a part of the community that has been created around the blog or even the discussions within a forum.
14. Link Pusher. Adding a link to a comment that supports the comment, a position or adds to the post is welcomed. When it is a link to something completely off base and self promotional it is unwelcomed. Spammer! We loathe spam as it is not only annoying in all aspects but it is intrusive.
15. Inability to Ask for Help. We were/are all new to these platforms and if you are unsure how to use them, ask. Simply ask. There are many willing to help as exemplified with the growing popularity of #blogchat. The “I do it my way” arrogance only goes so far.
16. Self Proclaimed Title. Guru, expert, ninja, swami, etc. We have all seen them and while these are entertaining they are a poor attempt at being someone. Call me old fashioned but the boring title as David Armano speaks of is much more enticing than a title that is a telling of nothing. If you have to tell us you are a guru or ninja chances are that you are not and are looking to capitalize on a few words that somewhere along the lines you thought equated to success.
I would like to add that I would from now on would like to be referred to as Ninja in charge of marketing guru-ness to ensure totally sweet marketing plans.
Tuesday, July 27, 2010
Consumers embracing their inner-geek
Consumer embracing their inner-geek
Warm and fuzzy technology is everywhere. We hug it and love it and enjoy the connected feeling it gives us. I am not surprised by this article knowing that my 79 year old Mom and all her retired friends spend their retirement at the Apple Genius bar. The iphone has allowed them a connectedness to their grandbabies in ways snail mail could never imagine. It is important to remember that the digital natives can be older than we think they are. Whenever I read an article about the digital future, it always leaves out the personal connection side of these devices. An iphone is an addiction to stay in touch as is facebook. You can streamline everything thanks to technology. For marketers, you can fine tune reaching out to these people in an exacting way with this technology.
Warm and fuzzy technology is everywhere. We hug it and love it and enjoy the connected feeling it gives us. I am not surprised by this article knowing that my 79 year old Mom and all her retired friends spend their retirement at the Apple Genius bar. The iphone has allowed them a connectedness to their grandbabies in ways snail mail could never imagine. It is important to remember that the digital natives can be older than we think they are. Whenever I read an article about the digital future, it always leaves out the personal connection side of these devices. An iphone is an addiction to stay in touch as is facebook. You can streamline everything thanks to technology. For marketers, you can fine tune reaching out to these people in an exacting way with this technology.
Friday, July 23, 2010
Social media DOs and DON’Ts: 8 pivotal tips
Social media DOs and DON’Ts: 8 pivotal tips
Here are some tips on how companies can use social media smartly as part of their business strategy.
If the company follows the above DOs and DON’Ts, a level of savvy and understanding can be attained that allows the effective use of this technology to leverage your brand.
We will continue our DOs and DON’Ts series throughout the summer, so please join us.
Have an opinion on this? Did we forget a DO or DON’T for social media that you know about? Please share in the comments; I love to hear what works for you!
Article source: ComMetrics – Social media DOs and DON’Ts: 8 pivotal tips
Here are some tips on how companies can use social media smartly as part of their business strategy.
- 1. Answer the critics: It is important to listen and respond to all clients, not just those who rave about your company and product(s).
- 2. Empower users to engage: This means giving them a voice and content to work with; allowing them to comment on blog posts and NOT removing negative comments from user forums, blogs, etc., but responding respectfully with facts.
- 3. Be personable: It is a delicate balance to strike between being a personable social media user and representing the brand in a professional way on personal Twitter or Facebook accounts.
- 4. Empower your staff: Everybody is a social media evangelist and to make it work properly, staff across the enterprise must be empowered to leverage social media in support of the brand and its product(s).
- 5. Tend your garden: Social media takes effort and time, whereby better customer service and client engagement help build a dedicated following – word-of-mouth marketing supports the company’s sales efforts.
- 6. Start, set and re-assess proper objectives: Do not expect to do it perfectly right from the start, but rather start today than tomorrow and watch the trends in order to make adjustments as needed.
- 7. Provide staff with guidance: Decide what guidance to give all staff on expressing their own, and their company’s opinions through their personal social media channels. Corporate social media guidelines are a prerequisite.
- 8. Connect with your audience: Whatever tool or channel you try, social media content is read by people from different countries, cultures, religions and levels of education, requiring that you write like the average wise and polite person on the street, and speak the lingua franca (universal language) so people get the message right away.
If the company follows the above DOs and DON’Ts, a level of savvy and understanding can be attained that allows the effective use of this technology to leverage your brand.
We will continue our DOs and DON’Ts series throughout the summer, so please join us.
Have an opinion on this? Did we forget a DO or DON’T for social media that you know about? Please share in the comments; I love to hear what works for you!
Article source: ComMetrics – Social media DOs and DON’Ts: 8 pivotal tips
Thursday, July 15, 2010
Love 'em or hate 'em account people are helpful
Clueless Secretary Prompts Hilarious Office Email Thread
No, seriously. Just read this in its entirety, from the top. Because if you haven't yet seen this brilliant exchange from David Thorne*, you need to. Right now.Story goes :
Shannon (the secretary) has lost her cat and has asked David (the graphic designer) to help with a lost poster. This is their email correspondence...
Read from top to bottom….
From: Shannon Walkley
Date: Monday 21 June 2010 9.15am
To: David Thorne
Subject: Poster
Hi
I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not to busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my suburb this afternoon.
This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number.
Thanks Shan.
From:David Thorne
Date: Monday 21 June 2010 9.26am
To: Shannon Walkley
Subject: Re: Poster
Dear Shannon,
That is shocking news.
Although I have two clients expecting completed work this afternoon, I will, of course, drop everything and do whatever it takes to facilitate the speedy return of Missy.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 9.37am
To: David Thorne
Subject: Re: Re: Poster
yeah ok thanks. I know you dont like cats but I am really worried about mine. I have to leave at 1pm today.
From: David Thorne
Date: Monday 21 June 2010 10.17am
To: Shannon Walkley
Subject: Re: Re: Re: Poster
Dear Shannon,
I never said I don't like cats. Attached poster as requested.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 10.24am
To: David Thorne
Subject: Re: Re: Re: Re: Poster
yeah thats not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small?
From: David Thorne
Date: Monday 21 June 2010 10.28am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Poster
Dear Shannon,
It's a design thing. The cat is lost in the negative space.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 10.33am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Poster
Thats just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in colour please. Thanks.
From: David Thorne
Date: Monday 21 June 2010 10.46am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Poster
Dear Shannon,
Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don't come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I have amended and attached the poster as per your instructions.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 10.59am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Poster
This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say Lost.
From: David Thorne
Date: Monday 21 June 2010 11.14am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Poster
From: Shannon Walkley
Date: Monday 21 June 2010 11.21am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster
yeah can you do the poster or not? I just want a photo and the word lost and the telephone number and when and where she was lost and her name. Not like a movie poster or anything stupid. I have to leave early today. If it was your cat I would help you. Thanks.
From: David Thorne
Date: Monday 21 June 2010 11.32am
To: Shannon Walkley
Subject: Awww
Dear Shannon,
I don't have a cat. I once agreed to look after a friend's cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter. I have attached the amended version of your poster as per your detailed instructions.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 11.47am
To: David Thorne
Subject: Re: Awww
Thats not my cat. where did you get that picture from? That cat is orange. I gave you a photo of my cat.
From: David Thorne
Date: Monday 21 June 2010 11.58am
To: Shannon Walkley
Subject: Re: Re: Awww
I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says "I haven't seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?" you can politely decline and save yourself a costly veterinarian bill.
Regards, David.
From: Shannon Walkley
Date: Monday 21 June 2010 12.07pm
To: David Thorne
Subject: Re: Re: Re: Awww
Please just use the photo I gave you.
From: David Thorne
Date: Monday 21 June 2010 12.22pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Awww
From: Shannon Walkley
Date: Monday 21 June 2010 12.34pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Awww
I didnt say there was a reward. I dont have $2000 dollars. What did you even put that there for? Apart from that it is perfect can you please remove the reward bit. Thanks Shan.
From: David Thorne
Date: Monday 21 June 2010 12.42pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Awww
From: Shannon Walkley
Date: Monday 21 June 2010 12.51pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Awww
Can you just please take the reward bit off altogether? I have to leave in ten minutes and I still have to make photocopies of it.
From: David Thorne
Date: Monday 21 June 2010 12.56pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Awww
From: Shannon Walkley
Date: Monday 21 June 2010 1.03pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Awww
Fine. That will have to do.
*He is very nice besides brilliantly funny.
27B/6 (And by the way, the whole site is a gold mine.)
Send an email to Sadie Stein, the author of this post, at Sadie@jezebel.com.
Friday, June 4, 2010
A quick one on social media
Monday, May 24, 2010
Monday, May 3, 2010
The Benefit of Hindsight
In a shocking, second ode to account management, creative gurus, talk about the importance of a business partner and ...gasp..the operational side of the business. I would like to think it is because people are realizing the importance of the people that make the proverbial trains run but the cynic thinks adweek/adage has realized that account people are the only ones reading their publications.
Friday, April 30, 2010
A lost art form: Account Management
Five qualities of a star account person from Phil Johnson, CEO of PJA Advertising & Marketing
Wednesday, April 14, 2010
Innovation done right
There is so much chatter about innovation without meaningful results. This presentation gets to the core of inventing and innovation. It is amazing to see how clear innovation can be when discussed in the right framework. Thinking About Innovation
View more presentations from nbrier.
Friday, April 9, 2010
Perspectives on Corporate Branding Strategy
I am working on a new business pitch and used this article as a refresher on brand building. This article is a fantastic template for any marketing department. If you can consistently do a few items listened below you will see success. It is also a great reference to remind yourself to keep it simple, keep it consistent, keep it relevant, and remember the people. Marketing departments should have to chant that before presentations and status meetings.
Martin Roll: 10 steps to successful Corporate Branding
Perspectives on Corporate Branding Strategy
Martin Roll: 10 steps to successful Corporate Branding
Perspectives on Corporate Branding Strategy
Tuesday, April 6, 2010
Tuesday, March 23, 2010
Monday, March 22, 2010
Tuesday, March 16, 2010
Wednesday, March 10, 2010
Thursday, February 25, 2010
Tuesday, February 23, 2010
Monday, February 22, 2010
Monday, February 15, 2010
Friday, February 5, 2010
Thursday, February 4, 2010
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