Why Interruption Still Trumps Engagement - Advertising Age - CMO Strategy
I can't wait to read the comments section on this one my Monday. There is need for lively discussion on what an engagement strategy is and does. I don't think many Clients know when they sign onto a campaign. They are incredibly hot right now and do produce results for the short term.
Friday, August 6, 2010
Wednesday, August 4, 2010
Unlikely Social Media Leader: Sarah Palin
Monday, August 2, 2010
Social Media Meets Bumper Sticker Wisdom
Social Media Meets Bumper Sticker Wisdom
By: ML Haynes
http://www.mlhaynesdesign.com
It’s funny how things come to you at the oddest times and in the strangest situations. I’m getting used to it, but ideas and solutions can still strike me when I least expect it. I had one of those experiences recently, as I worked to find the Holy Grail of “selling social” to clients -- and even colleagues -- who aren’t there yet in understanding the how and the why of it.
If you pitch pixels, you know what I’m talking about. You have a marketing director, an exec out of the C-suite, or maybe even someone out of biz dev who hasn’t seen the shining light of his or her first badge or felt the rush of a retweet. You can throw all the stats you have like so many Ninja Stars, but they just don’t get it. After far too many of these meetings, I realized I needed to pull it in and rethink my approach.
Then it hit me. It was really quite simple. I broke it down into four simple steps. Take a look. Try it out. Let me know if you don’t agree that sometimes (and this is one of those times) it’s best to go low-tech and keep on truckin’!
Step 1: Get In. Social Media should be experienced. If you want to know what’s going on, join. Reading, researching are not substitutes for total immersion. Sure there’s the obvious -- and the ubiquitous -- but maybe you walk in slowly at the shallow end. Get off that chaise lounge and get in!
Step 2: Sit Down. Get comfortable, too. You’re going to be here for a while. If you’re going to make this a worthwhile venture -- and meeting business objectives is certainly worthwhile, to say the least -- you’ll need to take the long view on this. You also will need to be present, actively present, when you’re here.
Step 3: Hold On. The ride can get bumpy, so reach up and grab that handrail when you feel the need. Remember, this is why you’re here -- to take in everything. The good. The bad. The ugly. Social Media is like a focus group on some really good stuff. Once you get your bearings, you’ll be glad you rode it out.
Step 4: Shut Up. This is sometimes the hardest part: listening. There’s a reason why we call these intentional communities “listening platforms," and this is where the gold is. That tripped-out focus group I mentioned earlier -- they come up with great stuff. If we take the time to let it soak in, inform our thinking and insights, and change and improve our perspective, it’s a ride that’ll take us to interesting -- and fruitful -- places.
By: ML Haynes
http://www.mlhaynesdesign.com
It’s funny how things come to you at the oddest times and in the strangest situations. I’m getting used to it, but ideas and solutions can still strike me when I least expect it. I had one of those experiences recently, as I worked to find the Holy Grail of “selling social” to clients -- and even colleagues -- who aren’t there yet in understanding the how and the why of it.
If you pitch pixels, you know what I’m talking about. You have a marketing director, an exec out of the C-suite, or maybe even someone out of biz dev who hasn’t seen the shining light of his or her first badge or felt the rush of a retweet. You can throw all the stats you have like so many Ninja Stars, but they just don’t get it. After far too many of these meetings, I realized I needed to pull it in and rethink my approach.
Then it hit me. It was really quite simple. I broke it down into four simple steps. Take a look. Try it out. Let me know if you don’t agree that sometimes (and this is one of those times) it’s best to go low-tech and keep on truckin’!
Step 1: Get In. Social Media should be experienced. If you want to know what’s going on, join. Reading, researching are not substitutes for total immersion. Sure there’s the obvious -- and the ubiquitous -- but maybe you walk in slowly at the shallow end. Get off that chaise lounge and get in!
Step 2: Sit Down. Get comfortable, too. You’re going to be here for a while. If you’re going to make this a worthwhile venture -- and meeting business objectives is certainly worthwhile, to say the least -- you’ll need to take the long view on this. You also will need to be present, actively present, when you’re here.
Step 3: Hold On. The ride can get bumpy, so reach up and grab that handrail when you feel the need. Remember, this is why you’re here -- to take in everything. The good. The bad. The ugly. Social Media is like a focus group on some really good stuff. Once you get your bearings, you’ll be glad you rode it out.
Step 4: Shut Up. This is sometimes the hardest part: listening. There’s a reason why we call these intentional communities “listening platforms," and this is where the gold is. That tripped-out focus group I mentioned earlier -- they come up with great stuff. If we take the time to let it soak in, inform our thinking and insights, and change and improve our perspective, it’s a ride that’ll take us to interesting -- and fruitful -- places.
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