This presentation is a wonderful introduction to Twitter and how to use it from a business perspective. You have to think of Twitter as an active medium to engage consistently. It is not a place to push out a message only. Think a daily:"Time to make the donuts." Instead, you can search, engage, and participate with the on-going conversation on topics of your choice. It may not be right for every business but there are ways to use it that make sense. Stay true to your marketing mission and the usage will become clear.
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