Beyonce does not have a new back up band, but a new tumblr site that is all the rage. It launched recently and has received accolades across the webisphere. The site offers a few lessons on controling the story which is a huge challenge in today's 24/7 media world. Read the link below for more lessons from the site:
http://gawker.com/5900397/decoding-the-beyonce-tumblr
One lesson that needs to be talked about is the visual impact of the site. That is the most engaging part of the tumblr is the pictures and the peak into this magical world.
Showing posts with label New branding realtiy. Show all posts
Showing posts with label New branding realtiy. Show all posts
Thursday, April 12, 2012
Monday, March 19, 2012
Thursday, March 8, 2012
Marketing Quiz
Advertising folks are a cynical bunch. Take the quiz above from Deliver magazine and smirk at our frustrations of being in the business of building businesses. Insiders only. Ad nerds forever!
Friday, February 25, 2011
A logo from the past comes back
NY Cosmos
Does anyone else remember the excitement of the NY Cosmos? We were huge fans as kids and I remember having t-shirts, soccer balls, and shorts with this logo. I am glad to see the logo and team make a comeback. Hope they have more longevity for this round.
It is really interesting to see these old brands be revitalized for future generations. Sometimes brands are more powerful than people realize.
Does anyone else remember the excitement of the NY Cosmos? We were huge fans as kids and I remember having t-shirts, soccer balls, and shorts with this logo. I am glad to see the logo and team make a comeback. Hope they have more longevity for this round.
It is really interesting to see these old brands be revitalized for future generations. Sometimes brands are more powerful than people realize.
Thursday, September 17, 2009
Management reading: Bursting the branding bubble | The Economist
Management reading: Bursting the branding bubble | The Economist
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The most important part of the book:
Mr Baskin does not simply rail, but redefines branding. “For branding to mean something, it has to do something.” In other words, branding must be generated directly by the experience of the user. At a basic level, straplines such as Nike's “Just do it” and Las Vegas’s “What happens in Vegas stays in Vegas” work, he says, because they play to feelings that are related to how a product might be used. His notion of branding goes much further, taking in, for example, the way an airline deals with its stranded passengers. The amalgamation of all such company-wide actions emerge to create a brand, he argues.
The new reality of branding requires the visceral feelings and experience more than straight recall of names.
Shared via AddThis
The most important part of the book:
Mr Baskin does not simply rail, but redefines branding. “For branding to mean something, it has to do something.” In other words, branding must be generated directly by the experience of the user. At a basic level, straplines such as Nike's “Just do it” and Las Vegas’s “What happens in Vegas stays in Vegas” work, he says, because they play to feelings that are related to how a product might be used. His notion of branding goes much further, taking in, for example, the way an airline deals with its stranded passengers. The amalgamation of all such company-wide actions emerge to create a brand, he argues.
The new reality of branding requires the visceral feelings and experience more than straight recall of names.
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