Consumer embracing their inner-geek
Warm and fuzzy technology is everywhere. We hug it and love it and enjoy the connected feeling it gives us. I am not surprised by this article knowing that my 79 year old Mom and all her retired friends spend their retirement at the Apple Genius bar. The iphone has allowed them a connectedness to their grandbabies in ways snail mail could never imagine. It is important to remember that the digital natives can be older than we think they are. Whenever I read an article about the digital future, it always leaves out the personal connection side of these devices. An iphone is an addiction to stay in touch as is facebook. You can streamline everything thanks to technology. For marketers, you can fine tune reaching out to these people in an exacting way with this technology.
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