Tuesday, March 16, 2010
Wednesday, March 10, 2010
Thursday, February 25, 2010
Tuesday, February 23, 2010
Monday, February 22, 2010
Monday, February 15, 2010
Friday, February 5, 2010
Thursday, February 4, 2010
Tuesday, February 2, 2010
Wednesday, December 23, 2009
Tuesday, December 22, 2009
Monday, December 14, 2009
Tuesday, December 1, 2009
Monday, November 23, 2009
Luke Wilson you better have gambling debts to pay , or else you aren't cool anymore.
AT&T Swings Back At Verizon Wireless, Misses (via brandchannel)
AT&T Swings Back At Verizon Wireless, Misses (via brandchannel)
Next up is the Luke Wilson Lifetime Movie of the week.
AT&T Swings Back At Verizon Wireless, Misses (via brandchannel)
Next up is the Luke Wilson Lifetime Movie of the week.
Wednesday, November 11, 2009
Tuesday, October 20, 2009
Thursday, September 17, 2009
Management reading: Bursting the branding bubble | The Economist
Management reading: Bursting the branding bubble | The Economist
Shared via AddThis
The most important part of the book:
Mr Baskin does not simply rail, but redefines branding. “For branding to mean something, it has to do something.” In other words, branding must be generated directly by the experience of the user. At a basic level, straplines such as Nike's “Just do it” and Las Vegas’s “What happens in Vegas stays in Vegas” work, he says, because they play to feelings that are related to how a product might be used. His notion of branding goes much further, taking in, for example, the way an airline deals with its stranded passengers. The amalgamation of all such company-wide actions emerge to create a brand, he argues.
The new reality of branding requires the visceral feelings and experience more than straight recall of names.
Shared via AddThis
The most important part of the book:
Mr Baskin does not simply rail, but redefines branding. “For branding to mean something, it has to do something.” In other words, branding must be generated directly by the experience of the user. At a basic level, straplines such as Nike's “Just do it” and Las Vegas’s “What happens in Vegas stays in Vegas” work, he says, because they play to feelings that are related to how a product might be used. His notion of branding goes much further, taking in, for example, the way an airline deals with its stranded passengers. The amalgamation of all such company-wide actions emerge to create a brand, he argues.
The new reality of branding requires the visceral feelings and experience more than straight recall of names.
Subscribe to:
Posts (Atom)