Engagement philosophers love the branded content strategy, where the brand is integral to the story and can be better positioned as the hero. Some conservative brands wonder why they need to play producer for longer form content. Branded content is not a fad, it is proven effective for younger audiences when tracked with Dynamic Logic. The article above makes a critical point, branded content still employs TV to drive traffic to the web and to boost the brand awareness. Branded webisodes will not solely replace TV but augment them and change how TV is used in the new media future. The big question for Clients is what will happen to their beloved Millward Brown testing ponzi scheme if all TV ads become drivers for engagement platforms.
Engagement philosophers love the branded content strategy, where the brand is integral to the story and can be better positioned as the hero. Some conservative brands wonder why they need to play producer for longer form content. Branded content is not a fad, it is proven effective for younger audiences when tracked with Dynamic Logic. The article above makes a critical point, branded content still employs TV to drive traffic to the web and to boost the brand awareness. Branded webisodes will not solely replace TV but augment them and change how TV is used in the new media future. The big question for Clients is what will happen to their beloved Millward Brown testing ponzi scheme if all TV ads become drivers for engagement platforms.
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